Samsung loses users to Apple's advantage

The CIRP, Consumer Intelligence Research Partners is a company that provides market analysis based on independent research with the aim of encouraging investments from the business community. His last published analysis conces the "movements of users" from Samsung and Apple, the two companies opposed because of heavy litigation in progress, in which he had to intervene even President Obama.

The new data presented by CIRP indicate that Apple eas three times more users from Samsung Samsung from Apple. In practice, 20% of the holders of a smartphone(Lenovo A830) Samsung has bought an iPhone between June 2012 and July 2013, while only 7% of the owners of an iPhone bought a Samsung Android device over the same period.

Analyzing the details of this shift users, we see that 42% of new iPhone purchases come from Apple users who buy a newer version of the iPhone, a figure normal, indicating that in a year, slightly less than half of the users Apple has updated their mobile phone and iPhone 5 in an amount minora, to an iPhone 4S granted. This figure is similar for Android users who bought a smartphone Samsung switching from another Android device, which was not necessarily of Samsung.

Another interesting fact about migrating from other brands. If Samsung attracts many users from HTC, Motorola and Nokia, Apple captures many users from the BlackBerry, despite the effort of the latter to catch up with Apple in the business market.

It outlines the facts of the investigation of the CIRP also a profile of the average user of the iPhone more university degrees, younger and with a salary slightly higher average user Samsung. The price of the iPhone is still higher than most Samsung devices and it is normal to expect a customer to Apple with a higher disposable income. Recall that Apple remains in first place also in 2013 among manufacturers of smartphones(Lenovo A800) America's most appreciated by users, ranking in the American Customer Satisfaction Index (ASCI), this is justified given the popularity of the iPhone in one hand and Android users BlackBerry.